In Brazil the drivers that are working on UBER also work with 99. So 99 has the same service but cheaper. We needed to challenge the status of leader, showing 99 as a smarter choice. To do this we’ve found an expression that would cast doubt on automatic habits of the users. An expression that could make them rethink, discover a new way.
"Recalcula" means exactly this. Rethink, reflect, do the math.
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